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From Aotearoa to the world: how Wai Mānuka is going global

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Manage episode 498486560 series 2501766
Content provided by The Spinoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Spinoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What started as a conversation between three friends in Whakatāne became a new category in drinks - a premium sparkling Mānuka honey beverage rooted in kaupapa Māori.

In this episode, Joseph Harawira shares the Wai Mānuka journey - from army discipline and sports high performance to launching at the America’s Cup and landing the brand in New York. We talk about staying true to cultural values, sharing the story of Aotearoa, and building a business that’s as ambitious as it is grounded.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

395 episodes

Artwork
iconShare
 
Manage episode 498486560 series 2501766
Content provided by The Spinoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Spinoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What started as a conversation between three friends in Whakatāne became a new category in drinks - a premium sparkling Mānuka honey beverage rooted in kaupapa Māori.

In this episode, Joseph Harawira shares the Wai Mānuka journey - from army discipline and sports high performance to launching at the America’s Cup and landing the brand in New York. We talk about staying true to cultural values, sharing the story of Aotearoa, and building a business that’s as ambitious as it is grounded.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

395 episodes

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