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In this episode of Her Faith at Work, I sit down with copywriting expert Heather Crouch to dig into the art of persuasive writing, how to craft compelling content, and how we can use AI as a helpful tool without losing our authentic voice. Heather shares her journey from sales copywriting to full-time freelance work and talks about why knowing your audience is the key to writing copy that converts.

GUEST BIO:

Heather Crouch is a freelance copywriter with a passion for helping businesses create persuasive and intentional messaging. With over a year of official copywriting experience—and many more years crafting persuasive sales copy—Heather’s goal is to help businesses, especially those with Christian values, connect with their audience in a meaningful way. She specializes in digital copy for websites, emails, social media and more.

KEY POINTS:

Copywriting vs. Content Creation: Heather breaks down the difference between content (meant to educate or inspire) and copy (designed to drive action with a clear call to action).

The Power of Knowing Your Audience: Understanding who you're writing for is crucial to effective copywriting. Heather explains how knowing your target audience helps create personalized, compelling messages.

Using AI in Copywriting: Heather shares how AI tools like ChatGPT can be great for getting a draft started but reminds us that the human touch is essential for polishing the final copy.

Call to Action Tips: Heather gives us the AIDA method and explains how a clear, targeted call to action can make or break your copy.

QUOTES TO REMEMBER:

1. "Writing with intention instead of just posting for the sake of it is the real game changer."

2. "Your copy should inspire action—whether it's clicking a link, signing up for a newsletter, or making a purchase."

3. "AI is a great tool for getting started, but your brand’s voice is what truly makes the difference in connecting with your audience."

GRAB HEATHER'S OFFER:

My End of Summer Mini Package gives a taste of what it would be like to have juicy copy at the ready.🍓 This Sampler contains:*1 inspiring & SEO-friendly blog*1 purposeful email*1 engaging social media post*Kick-off call to learn your brand voice, audience etc.*Creative Review call to walk you through and get your feedback on the finished copy*Up to 2 rounds of revisions, if necessary*Finished/polishe

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