Show Notes:

In this episode of Business Growth Spotlight, host Heidi Schalk chats with Asmir (Seb) Muminovic, founder of WebConvert, a Shopify-focused conversion rate optimization (CRO) agency. Seb unpacks the critical role CRO plays in boosting e-commerce performance and navigating the increasingly competitive digital landscape. The conversation explores effective marketing tactics, how AI is reshaping customer engagement, and the importance of data-driven decision-making.

Seb also reflects on his journey in the e-commerce world, offering practical insights on building strong client relationships, leveraging analytics for growth, and the realities of scaling a team while maintaining quality and culture.

Bio:

Computer science engineer, ex pro poker player, turned into Data analyst and eventually into Senior CRO strategist.For the past 5 years running my own Shopify CRO agency. Father of amazing 5 year old boy named Alen. Lifelong student of martial arts ( 4x national champion in muay thai, now boxing recreationally) and guitar play. Reading a lot and spending a lot of time with my family. My wife is also my best friend and a mentor in a way. Love barbecues and cooking :)

To connect with our guest, click on the links below:

LinkedIn: https://www.linkedin.com/in/asmir-cro/

Twitter/X: https://x.com/AsmirCRO

Website: https://www.weconvert.agency/

Connect with me:

Spotlight to Scale: Spotlight to Scale Blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/