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Ep. 89 How Tailwind Scaled: Customer Feedback, AI in Marketing, and Startup Growth Insights
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Show Notes:
In this episode of Business Growth Spotlight, host, Heidi Schalk, interviews Danny Maloney, CEO of Tailwind, to explore the realities of entrepreneurship, business growth, and marketing innovation. Danny shares how Tailwind has evolved through strategic pivots, the critical role of customer feedback in shaping product development, and why transparency is essential for strong leadership.
The conversation dives into the future of AI in marketing, how businesses can adapt to changing market demands, and the importance of building trust with customers. Danny also reveals Tailwind’s long-term goals and the metrics his team uses to measure success.
What You’ll Learn in This Episode:
- How Tailwind navigated pivots and scaled as a startup
- Why customer feedback is a powerful driver of growth
- The impact of AI on marketing strategies
- Leadership lessons around transparency and trust
- Tailwind’s vision for the future and key success metrics
If you’re an entrepreneur, marketer, or business leader looking for insights on scaling sustainably, adapting to change, and leveraging AI, this episode is packed with value.
Bio:
Danny Maloney is an experienced tech entrepreneur and innovator, having worked on a number of products we know, love and use everyday - such as Google Maps, YouTube and the company he founded , Tailwind. Tailwind is a marketing software platform trusted by over 2 million sellers, creators and small businesses to help make content creation, scheduling and publishing easier than ever before. Tailwind is especially well known for their Pinterest marketing capabilities, as they are Pinterest's longest standing developer partner, a relationship dating back to 2012. Starting in 2019, Tailwind pioneered leveraging AI to help small brands create not only more - but better - content to help them compete with the deep pockets of larger brands. This early mover position in AI has helped Tailwind learn alongside their users about how AI can unlock entrepreneurs and small teams, but also that it should be viewed as an enhancement to, not replacement for, human creativity.
To connect with our guest, click on the links below:
LinkedIn: https://www.linkedin.com/in/danielpmaloney/
Instagram: https://www.instagram.com/danielpmaloney/
Website: https://tailwindapp.com
Connect with me:
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