Show Notes:

In this episode of Business Growth Spotlight, Heidi Schalk sits down with Don Martelli, VP of Integrated Marketing & Communications at Alignable, the largest referral network for small businesses with nearly 10 million members. Don shares how Alignable is transforming networking by unlocking the second degree, the power of who your network knows, and why word-of-mouth is still the most effective growth engine for small businesses.

This episode dives into smarter networking, relationship-driven growth, and the new tools Alignable is rolling out to help business owners scale with clarity and connection.

Bio:

With over 25 years in PR, strategic communications, and marketing, my career spans transformative leadership roles across sectors including education, nonprofit, healthcare, real-estate, professional services, life sciences, technology and more. I've spearheaded agency innovations, developed impactful strategies for diverse audiences, and run a successful PR and strategic communications consultancy that, at its core, demonstrates adaptability and forward-thinking problems solving. Lastly, I'm part a well established, yet quickly growing entrepreneurial agency, helping them expand services and grow market presence in New England.

To connect with our guest, click on the links below:

LinkedIn: https://www.linkedin.com/in/donmartelli/

Website: www.alignable.com

Connect with me:

🎁Spotlight to Scale: Spotlight to Scale Blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/