Show Notes:

In this episode of Business Growth Spotlight, host Heidi Schalk talks with Aurora Alvarado, executive and operations leader at Senders, a fast-growing company that focuses on cold email deliverability, outbound strategy, and growth systems for B2B organizations.

Aurora opens up about what it really looks like to operate inside a startup while balancing executive support, operations, analytics, hiring decisions, and the daily systems that keep a business growing in a sustainable way. She explains the biggest cold email mistakes companies are making, why messaging can become ineffective almost overnight, and how Senders helps businesses build the right infrastructure so they stay out of spam and increase response rates.

They explore topics such as:

• The real state of cold email deliverability in 2025
• The rise of triggered outbound and how it is changing lead generation
• How to warm up domains correctly so you avoid landing in spam
• Why email copy stops working and how to improve your messaging quickly
• The most effective ways to use AI in operations and marketing
• How to make your first key hire and what matters more than a resume
• Why values alignment is essential inside a startup
• What today’s audience actually cares about and how to adjust your copy fast

This episode is full of practical growth insights, operational clarity, and marketing advice that founders, CEOs, and operators can put into action right away.

To connect with our guest, click on the links below:

LinkedIn: https://www.linkedin.com/in/auroraalvarado/

Website: senders.co

Email: [email protected]

Connect with me:

🎁Spotlight to Scale: Spotlight to Scale Blueprint

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/