Ready to finally hit publish on that Facebook ad you've been scared to run? Facebook Ad strategist Jana Bishop joins us to make paid ads feel accessible. We explore how creatives and online business owners can start testing ads for just $1 a day, why warm audiences should be your first target, and how to know if your offer is ready for paid promotion.

Find It Quickly

00:28 - Meet Jana Bishop

01:31 - Jana's Journey into Ads

03:54 - The Power of Ads and Organic Marketing

07:54 - Getting Started with Ads: Tips and Strategies

14:30 - Understanding Audiences: Cold vs. Warm

21:24 - Crafting Effective Ad Copy for Different Audiences

24:15 - The Importance of Testing in Ad Campaigns

25:45 - Understanding the Importance of Creative and Copy in Ads

26:12 - Setting Up and Testing Traffic Campaigns

27:13 - Analyzing Ad Performance and Metrics

28:17 - Clarifying Traffic vs. Sales Campaigns

30:56 - The Role of Organic Sales in Ad Success

33:10 - Ads for High-Ticket vs. Low-Ticket Offers

36:22 - The Power of Retargeting and Email Marketing

Mentioned in this Episode

• creativeeducatorconference.com

• janabishop.com
• instagram.com/thejanabishop