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[S5E7] Influence by Robert Cialdini

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Manage episode 521225462 series 2522446
Content provided by David Kopec, David Short, Kevin Hudak, David Kopec, David Short, and Kevin Hudak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Kopec, David Short, Kevin Hudak, David Kopec, David Short, and Kevin Hudak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Influence: The Psychology of Persuasion by Robert Cialdini is one of the best-selling books on social psychology of all-time. Influence explains the essential ingredients that make what it calls "compliance professionals" (salespeople, marketers, negotiators) successful. Namely, seven levers of influence: reciprocation, liking, social proof, authority, scarcity, commitment, and unity. In this episode we’ll walk through all seven levers, share some of Cialdini’s memorable examples of each, and some areas where they have applied in our own careers. We’ll also discuss the merits of the book as a whole and what we most got out of reading Influence.

Thank you to our friends at Audible for sponsoring this episode. Check out AudibleTrial.com/biz for a 30-day free trial of Audible and free credits toward an audio book like Influence.

Show Notes

Follow us on X @BusinessBooksCo and join our Amazon book club.

Edited by Giacomo Guatteri

Find out more at http://businessbooksandco.com

Read transcript


  continue reading

53 episodes

Artwork
iconShare
 
Manage episode 521225462 series 2522446
Content provided by David Kopec, David Short, Kevin Hudak, David Kopec, David Short, and Kevin Hudak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Kopec, David Short, Kevin Hudak, David Kopec, David Short, and Kevin Hudak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Influence: The Psychology of Persuasion by Robert Cialdini is one of the best-selling books on social psychology of all-time. Influence explains the essential ingredients that make what it calls "compliance professionals" (salespeople, marketers, negotiators) successful. Namely, seven levers of influence: reciprocation, liking, social proof, authority, scarcity, commitment, and unity. In this episode we’ll walk through all seven levers, share some of Cialdini’s memorable examples of each, and some areas where they have applied in our own careers. We’ll also discuss the merits of the book as a whole and what we most got out of reading Influence.

Thank you to our friends at Audible for sponsoring this episode. Check out AudibleTrial.com/biz for a 30-day free trial of Audible and free credits toward an audio book like Influence.

Show Notes

Follow us on X @BusinessBooksCo and join our Amazon book club.

Edited by Giacomo Guatteri

Find out more at http://businessbooksandco.com

Read transcript


  continue reading

53 episodes

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