We’ve heard the headlines... AI is coming for your job, your art, and now… your water supply?

We’re unpacking the growing concern around the environmental cost of AI tools like ChatGPT and the infrastructure that powers them. These systems aren’t floating in the cloud on fairy dust... they require massive data centres, relentless processing power, and yes, a hell of a lot of water to keep them cool. With growing pressure on natural resources and climate consciousness at an all-time high, we’re asking: what’s the real cost of convenience?

Beyond the clickbait, we’re breaking down what the data actually says, where the water’s going, and whether AI’s current trajectory is sustainable. Is this the next environmental crisis brewing behind the buzzwords? Or just another scapegoat in a world already addicted to energy-hungry tech?

Whether you’re a business owner, tech lover, or just someone wondering if your chatbot is literally draining the planet, this conversation goes beyond the algorithm to look at the bigger picture.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.