00:00 Introduction to Ucora and purpose of the podcast
00:17 What is Motivational Fitness and why it matters
00:42 Introducing IVY: Ideal Vision of Yourself
00:55 IVY as an ongoing growth process, not static goals
01:18 Link to Simon Sinek's infinite game concept
01:42 The three part IVY structure: Who, How, Why
02:02 Example of the "Who" statement
02:07 Example of the "How" statement
02:19 Importance of the "Why" as fuel for motivation
02:53 How the IVY model frames compensation
03:14 Alignment on work objectives vs having identical personal values
03:45 The purpose of a company through the IVY lens
04:10 Why growth becomes more powerful than compensation
04:20 Quality as an emergent behaviour from intrinsic motivation
04:58 Loyalty as a natural outcome when work supports personal growth
05:21 Work as self investment, not transaction
05:27 Introduction to IVY Flow
05:44 Rethinking turnover: growth based graduation instead of loss
06:12 Reflection questions for leaders: is turnover failure or healthy flow?
06:34 Closing remarks and resources

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