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Navigating Growth in Challenging Times | Insights with Kendall Justiniano
As the Founder and Managing Director of Growth Arc Advisors LLC, Kendall Justiniano helps chemical clients find untapped growth opportunities through his team’s expertise in marketing & sales, value growth and strategic transformation. With over 30 years of leadership experience, Kendall is a seasoned chemical executive who has worked across multiple sectors at Fortune 100 and global companies, including Dow, Avient Corporation, and most recently as Vice President of Marketing at W.R. Grace. Known for keen strategic assessment, and results-oriented execution, Kendall's mission at Growth Arc is to help chemical executives navigate the new realities of today’s challenging business climate.

In this episode of 'Burn the Playbook,' host Marc Crosby talks with Kendall Justiniano, founder of Growth Arc Advisors, about the challenges and strategic shifts needed in the chemicals industry. Kendall, having a wealth of experience transforming and stabilizing major chemical companies, discusses the structural shifts in growth strategies, the evolving roles of sales and marketing, and the impact of AI and digital tools. He emphasizes the importance of focusing on customer behavior, re-evaluating sustainability initiatives, and the need for businesses to re-triangulate their strategies amidst a prolonged downturn. The episode concludes with a engaging 'Burn It or Build It' segment, where Kendall shares his insights on current industry trends.
00:00 Introduction to Burn the Playbook
01:17 Kendall's Industry Insights
02:37 Navigating the Chemical Industry Downturn
04:45 The Role of Sustainability in Business
10:41 The Future of Sales and Marketing
17:25 Cost Cutting and Strategic Shifts
19:12 The Importance of Regular Segmentation
21:10 Effective Segmentation Strategies
22:08 AI and Segmentation: A Reality Check
23:36 Navigating Unprecedented Times with Fundamentals
27:13 Burn It or Build It: Industry Trends
33:15 Final Takeaways and Upcoming Events

Growth Arc Advisors https://www.growth-arc.com/

Kendall Justiniano Linkedin https://www.linkedin.com/in/kendalljustiniano/

The Chemical Summit https://thechemicalsummit.com/speakers-2/

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