Dr. James Ehrlich discusses the role that non-regulated nutritional supplements can serve in helping to prevent major illnesses. Dr. Ehrlich is also one of the nation's leading experts on early detection and prevention of major illnesses, including heart diseases and cancer. He was founder of Colorado Heart and Body Imaging in 1996, and remains a cutting-edge medical/health businessman.

Dr. Ehrlich is a guest on this special edition of Business Unconventional, which dedicates all four segments to an examination of Colorado as a growing hub for medical and healthcare innovation. Colorado is home to numerous physician-entrepreneurs and is the global base of the Society of Physician Entrepreneurs, a group dedicated to promoting advancements in healthcare.

This is the second of a two-part interview with Dr. Ehrlich, who is a clinical associate professor at the University of Colorado in Denver.

Also on this segment, we hear from Homer Hudson Hillis, Jr., B. Unconventional's Certified Entrepreneur #1, who shares his thoughts on how entrepreneurs can "reverse the risk" for their customers.

Business Unconventional is hosted by David Biondo and Dean Rotbart and airs each Sunday morning at 8 a.m. (MDT). The program is also streamed over the Internet at www.710KNUS.com.

The program is also a sponsor of Medical Backbone, an initiative to honor and highlight the contributions of outstanding individuals and instutitions to our nation's health infrastructure.

Original air date: April 8, 2012 Photo: James Ehrlich, M.D.