Pinterest is the 'hot' new social media site. Originally designed to cater to brides and weddings, the site has boomed in popularity and is now used by more than 16 million visitors a month.

Cyndie Shaffstall, a social media expert and author, is the guest this segment, helping to explain Pinterest and why it is a must for some business owners. Shaffstall is the founder of Spider Trainers in Lakewood, Colorado, and the author of more than a dozen books, including What, How, Who & When: Small-Business Guide to Winning at Web Marketing.

In addition to this broadcast segment, Shaffstall joined co-hosts David Biondo and Dean Rotbart for an extended interview, which is available here.

B. Unconventional airs each Sunday morning at 8 a.m. (MDT). The program is also streamed over the Internet at www.710KNUS.com.

Original air date: April 1, 2012