Justin Gold, founder of Justin's Nut Butter, phones in from the floor of Natural Products Expo West in Anaheim, California, to share his experience introducing an all-natural candy bar line.

Justin's is a pioneering and rapidly expanding leader in the organic, all-natural nut butter and confections categories.

The new candy bars are available in three gourmet flavors -- Milk Chocolate Peanut, Dark Chocolate Peanut and Milk Chocolate Almond. Gold explains to co-hosts David Biondo and Dean Rotbart how much effort and time went into developing the candy bar line, which is currently available exclusively through Whole Foods Stores. The candy bars will go into national distribution with other retailers in June 2012.

B. Unconventional airs each Sunday morning at 8 a.m. (MST). The program is also streamed over the Internet at www.710KNUS.com.

Original air date: March 18, 2012