Like a metronome on top of a piano, society has followed predictable cycles dating back at least 3,000 years. In his new book, Pendulum, bestselling author Roy H. Williams spells out the "We" and the "Me" zeniths and everything that falls between them.

On this segment, Roy, the sole guest on this week's edition of Business Unconventional, explores the "We" side of the Pendulum, noting that its "not about what you include, but what you exclude" that really counts now.

This is Part Two of Four.

Roy is interviewed by B. Unconventional hosts Dean Rotbart and David Biondo. Their weekly business radio newsmagazine is broadcast each Sunday morning at 8 a.m. (Mountain Time) on 710 KNUS AM in Denver. It is also available as a live stream from www.710KNUS.com.

Business Unconventional is sponsored in part by High Plateau Truss, serving Colorado homeowners and contractors for more than two decades. Contact John Peer: www.hptruss.com Ph: 303-278-9744 5465 Quebec Street, Commerce City, CO 80022

Original Broadcast Date: June 10, 2012 Photo: Exterior, Wizard Academy in Austin, Texas