Surprise guest Doreen Bloch, author of The Coolest Startup in America and a guest on the March 4, 2012, edition of B. Unconventional, phones in from New York to talk about GoSpotCheck and why she included it in her book's "honorable mentions" list.

Says Doreen: "I think it is really exciting what GoSpotCheck is doing."

GoSpotCheck provides businesses with real-time insight into their store merchandising using an innovative mobile application. Three executives from GoSpotCheck join co-hosts David Biondo and Dean Rotbart in-studio this segment to discuss their crowdsourced mobile workforce of consumers who are paid to complete "missions."

The GoSpotCheck executives are Matt Talbot, CEO; Samantha Holloway, Head of Customer Insights; and Joey Alfano, Head of Mission Control.

This is part two of a two-part interview

Also on this segment, Homer Hudson Hillis, Jr., Business Unconventional's Certified Entrepreneur #1, talks about busting entrepreneurial myths. Contrary to popular opinion, you don't need money to succeed.

B. Unconventional airs each Sunday morning at 8 a.m. (MST). The program is also streamed over the Internet at www.710KNUS.com.

Original air date: March 11, 2012 Photo: