Be honest about your content’s quality—would you watch it? Subscribe now to level up your creator mindset!

What You’ll Learn

• Why most creators overestimate their show's appeal.
• How poor production sabotages audience trust.
• The essential ingredients: hooks, tension, and payoff.
• Why shorter, sharper episodes often win.
• A step-by-step guide to making your show actually watchable.

If you wouldn’t watch your own show, why should anyone else? In this punchy solo episode, Mike Liguori breaks down one of the most overlooked but critical parts of the creator mindset: self-awareness. Too many podcasters and video creators believe their message is enough—but fail to deliver it in a format that's visually and emotionally engaging.

From low-budget visuals to flat storytelling, Mike calls out the blind spots holding creators back. But he also offers a path forward—starting with a better hook, adding meaningful tension, and delivering a real payoff. Whether you're filming on your phone or producing a full YouTube series, the goal is the same: make something worth watching.

This episode is your wake-up call to stop coasting and start creating intentionally. Mike also shares practical gear tips and content strategy hacks to help you produce better episodes immediately—because high-quality storytelling builds high-trust audiences.

Enjoyed this insight? Subscribe to Built To Tell and hit that notification bell. Comment below—what’s your biggest content blind spot?

Links & Resources

🎥 Mike’s Gear Picks: https://www.amazon.com/shop/mike.liguori/list/3KCDMJF52THM7?ref_=cm_sw_r_cp_ud_aipsflist_CMM95XQNV82J2XR1TSNB_1|

📘 Free Guide to Fix Your Podcast: https://marvelous-originator-4601.kit.com/aedb1a043b

📺 More from Built To Tell: https://youtube.com/@BuiltToTell