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Content provided by Heather Crabtree | Business Strategist & Built to Flow Creator, Heather Crabtree | Business Strategist, and Built to Flow Creator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Crabtree | Business Strategist & Built to Flow Creator, Heather Crabtree | Business Strategist, and Built to Flow Creator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Foundations 2: Why Your Business Needs Seasons

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Manage episode 508626543 series 3692424
Content provided by Heather Crabtree | Business Strategist & Built to Flow Creator, Heather Crabtree | Business Strategist, and Built to Flow Creator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Crabtree | Business Strategist & Built to Flow Creator, Heather Crabtree | Business Strategist, and Built to Flow Creator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Most business advice is built on the myth of linear growth: always be scaling, always be visible, always do more. But the truth is—growth isn’t constant, it’s seasonal.

In this second episode of the Foundations Series of Built to Flow, Heather Crabtree breaks down why every business needs seasons of both growth and rest—and what happens when you ignore them. Heather introduces the four business seasons of the Built to Flow™ Framework—Expansion, Integration, Contraction, and Recalibration—and shows why each one serves a vital purpose.

You’ll see how honoring your season gives you clarity, focus, and permission to lead differently. Because your business isn’t broken if you’re not always scaling—you’re just in a different season.

IMPACT POINTS

  • Why linear growth is a myth—and how it leaves out rhythm, rest, and the realities of your life.
  • The four business seasons explained—Expansion, Integration, Contraction, and Recalibration—and the unique role each one plays.
  • Why seasons matter—from clarity and sustainability to leading with presence and honoring your true capacity.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kitheathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Labbuilttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

  continue reading

18 episodes

Artwork
iconShare
 
Manage episode 508626543 series 3692424
Content provided by Heather Crabtree | Business Strategist & Built to Flow Creator, Heather Crabtree | Business Strategist, and Built to Flow Creator. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Crabtree | Business Strategist & Built to Flow Creator, Heather Crabtree | Business Strategist, and Built to Flow Creator or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Most business advice is built on the myth of linear growth: always be scaling, always be visible, always do more. But the truth is—growth isn’t constant, it’s seasonal.

In this second episode of the Foundations Series of Built to Flow, Heather Crabtree breaks down why every business needs seasons of both growth and rest—and what happens when you ignore them. Heather introduces the four business seasons of the Built to Flow™ Framework—Expansion, Integration, Contraction, and Recalibration—and shows why each one serves a vital purpose.

You’ll see how honoring your season gives you clarity, focus, and permission to lead differently. Because your business isn’t broken if you’re not always scaling—you’re just in a different season.

IMPACT POINTS

  • Why linear growth is a myth—and how it leaves out rhythm, rest, and the realities of your life.
  • The four business seasons explained—Expansion, Integration, Contraction, and Recalibration—and the unique role each one plays.
  • Why seasons matter—from clarity and sustainability to leading with presence and honoring your true capacity.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Grab the free Business Clarity Kitheathercrabtree.com

Are you a strategist, coach, or guide who helps others grow?
Explore certification inside the Built to Flow Labbuilttoflow.com

Instagram → @heatherbusinesscoach

LinkedIn → @heathercrabtree

  continue reading

18 episodes

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