Built This Week – Episode #21

Not your STANDARD Market

Sam Nadler and Jordan Metzner are back! And this week, they’re joined by a special guest: Angie Westbrook, CEO of Standard AI. Together, they explore one of the most creative builds yet: an AI-powered retail DJ that uses computer vision and custom AI-generated music to adjust a store’s soundtrack based on real-time foot traffic. Think: mood lighting meets AI beats, but for shopping.

Angie then pulls back the curtain on Standard AI’s computer-vision platform, describing how their “Google Analytics for physical stores” is unlocking brand-new metrics like visual engagement, real-time shopper behavior, and rapid in-store experimentation. Later, the trio covers major AI news, including Gamma’s massive Series B, SoftBank’s pivot from Nvidia to OpenAI, and 11 Labs’ newly launched marketplace where brands can license iconic voices (yes, even Babe Ruth and Maya Angelou).

Store-scanning AI, predictive retail analytics, dynamic music engines, and a surprisingly heated debate about Michael Bublé, Episode 21 brings energy, innovation, and a fascinating look at how AI is reinventing brick-and-mortar retail from the ground up.

Show Notes:

(0:00) AI-generated retail music demo + how the “store DJ” works
(0:55) Welcome + introducing guest Angie Westbrook, CEO of Standard AI
(1:27) Angie’s background and Standard AI’s mission
(1:49) This week’s agenda: AI DJ, Standard AI deep dive, and AI news
(2:35) Why AI never slows down + early thoughts heading into the demo
(2:55) The build: AI DJ for retail using computer vision + custom tracks
(3:38) Bringing music, mood, foot traffic, and AI together
(4:13) How stores currently choose music (spoiler: zero data)
(4:50) Five custom AI-generated tracks from 90–130 BPM
(5:42) Can music drive sales? The team’s hypothesis
(6:04) Demo: welcome music + dynamic BPM changes based on occupancy
(7:09) Angie reacts — why music + behavior data could transform retail
(8:13) Using engagement metrics to improve music and optimize store layouts
(9:14) Holiday music reinvented: AI-generated Christmas playlists
(9:58) Transition: What Standard AI actually does
(10:32) Standard AI explained: “Google Analytics for physical stores”
(11:01) Why sales data is a lagging indicator (and too slow for real insights)
(11:54) How AI enables rapid in-store experimentation
(12:51) Traditional A/B tests vs. AI-powered retail testing
(13:55) Faster experiments → faster revenue lift
(14:45) Privacy-first computer vision (26-point body labeling)
(16:04) What the system “sees” — digital stick figures, not faces
(16:43) Visual Engagement Score: a new metric for product discovery
(17:52) Why most new products fail (and how AI fixes it)
(18:47) Predictive modeling + simulating store changes with AI
(19:58) The future of AI-driven retail experiences
(20:46) Fun fact: 85–90% of retail sales still happen in-store
(21:12) AI News #1: Gamma raises $68M at a $2.1B valuation
(22:21) 70M users + 30M decks/month — Gamma’s explosive growth
(23:03) Why incumbents (Google, Microsoft) didn’t beat them
(23:56) AI News #2: SoftBank sells Nvidia stake, pivots to OpenAI
(24:52) AI News #3: 11 Labs launches the Iconic Voice Marketplace
(28:02) Historical icons, celebrity voices, and licensing in the AI era
(29:12) Consent, rights, and the new economics of synthetic voices
(30:09) Fatman Scoop as your in-store DJ? The team imagines the future
(30:25) Closing thoughts + a huge thanks to Angie
(31:05) Teaser: Next week’s guest — Axiom Math

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Platforms / Tools Mentioned:

• Standard AI – https://standard.ai
• 11 Labs – https://elevenlabs.io
• Gamma – https://gamma.app
• Audio & music generation tools (various)
• AI DJ prototype using computer vision + custom BPM tracks
• Ryz Labs – https://www.ryzlabs.com
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Listen on Your Favorite Platform:
• Spotify – https://open.spotify.com/show/0ahiOCzYxhhkEgbtz9kkeC
• Apple Podcasts – https://podcasts.apple.com/us/podcast/built-this-week/id1823270832
• Amazon Music – https://music.amazon.com/podcasts/1017d387-fbb0-4bbf-9488-817cee38e058
• Deezer – https://www.deezer.com/us/show/1001995001

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Follow the Hosts:
Jordan Metzner
• LinkedIn – https://www.linkedin.com/in/jordanmetzner/
• Instagram – https://www.instagram.com/mrjmetz/
• X – https://x.com/mrjmetz?lang=bn

Sam Nadler
• LinkedIn – https://www.linkedin.com/in/sam-nadler-1881b75/
• X – http://x.com/Gravino05