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In this episode of the Built Local Podcast, Clay Lawrence sits down with Glenn Ferron, franchise owner of Woofies of Space Coast, to break down how mobile pet grooming is reshaping the pet care industry — and why franchising was the right move for him.
Glenn shares his transition from corporate leadership into entrepreneurship, how a franchise coach helped him align business with personal values, and why Woofies’ mobile grooming model stands out in a crowded market. The conversation dives into customer experience, community-driven marketing, mobile grooming misconceptions, and how Google reviews have played a major role in accelerating local growth.
This episode is a must-watch for anyone considering franchising, entering the pet care industry, or building a local service business with long-term vision and systems.
About Woofies of Space Coast
Website: https://www.woofies.com/space-coast
🔥 What This Episode Covers
• Franchise vs starting from scratch
• Why mobile grooming demand keeps growing
• Community-based marketing and local events
• Customer experience as a growth advantage
• Organic Google leads and Facebook group strategy
• How Woofies doubled down on reviews with Review Harvest
• Long-term outlook for the pet care industry
⏱ Timestamps
00:00 Franchise vs starting a business
00:21 Meet Glenn from Woofies
02:03 What Woofies does
03:17 Choosing the right franchise
05:34 Mobile grooming explained
07:22 Pet care demand trends
09:49 First year of franchising
12:31 Mobile grooming misconceptions
16:32 Why customers choose mobile grooming
18:26 Standing out in a competitive market
23:11 How Woofies gets customers
28:35 Reviews before Review Harvest
30:38 Advice for new users
32:21 Future of the pet care industry
35:43 Final thoughts