In this episode, we sit down with Adam Caldwell from Maple Reinders to explore how internal storytelling and site documentation can drive real tech adoption on construction sites. From thermal drone workflows to in-house video production, learn how Adam’s team turned progress updates into a viral internal flywheel – winning buy-in from PMs, supers, and execs. If you’re trying to scale reality capture, improve adoption, or make tech stick, this one’s for you.