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Why Your LinkedIn Posts Flop & Exactly How to Fix It, with Nicole Osborne 🥨

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Manage episode 509003562 series 2478338
Content provided by Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If LinkedIn feels like a minefield - whether you’re worried about sounding too salesy, posting into the void, or turning connections into clients - this episode is for you. Nicole Osborne, a LinkedIn strategist and trusted advisor to tech founders and agency owners, shares practical, mindset-shifting tactics to help you use the platform with confidence.

3 Key Takeaways

✳️ LinkedIn Isn’t About Your Peers - It’s About Your Audience

  • Many professionals avoid posting because they fear judgment from colleagues. Nicole’s reframe: Focus on attracting clients, not impressing peers. Speak to the people who need your expertise, not those who already have it.

✳️ Start Small: Engage Before You Create

  • If posting feels daunting, begin by commenting thoughtfully on others’ content. This builds visibility, trains the algorithm, and eases you into showing up consistently.

✳️ Consistency > Virality

  • Not every post will "go viral," and that’s okay. Silent opportunities (referrals, DMs) often matter more than likes. Nicole’s mantra: Stay top of mind, not trendy.

3 Actionable Steps

✳️ Reintroduce Yourself

  • Share a short, relatable story (e.g., a career pivot or lesson learned). Example: "When I left corporate, I struggled with X—here’s what changed everything."

✳️ Audit Your Profile for "Talking Points"

  • Add a human touch (e.g., Nicole’s pretzel emoji for her German roots) or a client-focused headline. Ask: What would make someone remember me after a networking event?

✳️ Turn Client Conversations into Content

  • Repurpose a recent client question or win into a post. End with a low-barrier CTA like: "Has this ever happened to you? Comment below."

Find our more about Nicole Osbourne : wunderstars.com/content-inspiration----

Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

Subscribe to my Youtube!!

Follow on Instagram and Twitter @bobgentle

Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders

Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

  continue reading

309 episodes

Artwork
iconShare
 
Manage episode 509003562 series 2478338
Content provided by Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Gentle Personal Branding & Monetization Coach, Bob Gentle Personal Branding, and Monetization Coach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If LinkedIn feels like a minefield - whether you’re worried about sounding too salesy, posting into the void, or turning connections into clients - this episode is for you. Nicole Osborne, a LinkedIn strategist and trusted advisor to tech founders and agency owners, shares practical, mindset-shifting tactics to help you use the platform with confidence.

3 Key Takeaways

✳️ LinkedIn Isn’t About Your Peers - It’s About Your Audience

  • Many professionals avoid posting because they fear judgment from colleagues. Nicole’s reframe: Focus on attracting clients, not impressing peers. Speak to the people who need your expertise, not those who already have it.

✳️ Start Small: Engage Before You Create

  • If posting feels daunting, begin by commenting thoughtfully on others’ content. This builds visibility, trains the algorithm, and eases you into showing up consistently.

✳️ Consistency > Virality

  • Not every post will "go viral," and that’s okay. Silent opportunities (referrals, DMs) often matter more than likes. Nicole’s mantra: Stay top of mind, not trendy.

3 Actionable Steps

✳️ Reintroduce Yourself

  • Share a short, relatable story (e.g., a career pivot or lesson learned). Example: "When I left corporate, I struggled with X—here’s what changed everything."

✳️ Audit Your Profile for "Talking Points"

  • Add a human touch (e.g., Nicole’s pretzel emoji for her German roots) or a client-focused headline. Ask: What would make someone remember me after a networking event?

✳️ Turn Client Conversations into Content

  • Repurpose a recent client question or win into a post. End with a low-barrier CTA like: "Has this ever happened to you? Comment below."

Find our more about Nicole Osbourne : wunderstars.com/content-inspiration----

Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

Subscribe to my Youtube!!

Follow on Instagram and Twitter @bobgentle

Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders

Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

  continue reading

309 episodes

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