In this episode of BUILDING & BREAKING, Nina unpacks Starbucks: the iconic brand that built its success on human connection and consistent experience, and what happens every time it drifts away from that brand promise.

From Howard Schultz’s bold 2008 shutdown all U.S. stores to reconnect with the baristas and Starbucks experience, to this year’s decision to cut 30% of the menu, Starbucks follows a familiar pattern: build, overcomplicate, break trust, and then attempt to refocus on their brand and what made them successful to begin with.

Nina shares what salon owners, hairstylists, and beauty brands can learn from Starbucks about brand drift, operational alignment, and the myth that “more” always means better.

Because it’s about the coffee, or haircuts, or bottles of shampoo, it's about the entire experience. And when that breaks, so does trust.

In This Episode:

• The real reason Starbucks shut down all US stores in 2008, and what that bold move teaches us about leadership and brand clarity • Why cutting 30% of the menu is about more than efficiency, it’s about restoring the brand experience • How complexity inside the store created chaos, stress, and emotional disconnect, for both baristas and customers • What the new dress code reveals about the disconnect between brand story, business goals, and the experience • What salon owners, stylists, and beauty brands can learn about staying focused, building trust, and aligning the decisions you make with your brand story If you are a salon owner or independent stylist seeking more clarity and simplifying your decision-making, click here to learn more about Creating Your Awesome Brand, a complete course for beauty professionals. Thank you so much for listening and sharing this episode with your business besties!