In this episode of BUILDING & BREAKING, I’m diving into the story of Red Lobster’s recent comeback and what it teaches us about brand clarity, decision-making, leadership, and trust.

From the chaos of the Endless Shrimp promotion to the arrival of new CEO Damola Adamolekun, this isn’t a story about flashy reinvention or performative PR. It’s about showing up, listening, simplifying, and making decisions that align with your brand promise.

In This Episode:

· How Red Lobster lost alignment with its brand promise and how it showed up to fix it

· Why visible, responsive leadership builds trust (and what that looks like on TikTok)

· The power of simplifying your menu, service offerings, or product offerings

· How to make decisions that strengthen, not dilute, your brand

· Why transparency is one of the most powerful trust-building tools you have

· The role consistency plays in turning things around for good

And, as always, I’ll connect the lessons back to you, salon owners, hairstylists, creatives, and pro beauty brand leaders so you can apply them in your own business.

Plus, I give a little sneak peek into MENTORED. by Nina L. Kovner at the end of the episode. Be sure to follow @passionsquared on Instagram to be the first to know when MENTORED. launches! Thank you for listening and sharing this episode with your business besties!