Linda Lee, CMO of Meals and Beverages at Campbell's: Scientific Method

Building Better CMOs and Marketing Leaders

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2y ago 53:32

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Since 2019, Linda Lee been the CMO of Meals and Beverages at Campbell Soup Company, and she also chairs MMA's North America board of directors. Her pre-Campbell's resume includes stints at Procter & Gamble, General Mills, and Mondelēz International. But before all that, she was a scientist, earning a BS in chemical engineering.

On this episode of Building Better CMOs, Lee convinces MMA Global CEO Greg Stuart that marketers should apply a kind of scientific method to their work; she also talks about the challenges of bringing original thinking to iconic brands, and why the conventional wisdom about career advancement may be wrong.

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This episode was produced and edited by Eric Johnson from LightningPod.fm.

38 episodes

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