Welcome to an episode of "Building a Lifestyle Business", where we delve deep into the lives of Rick and Jami Nies, a power-couple running a successful cleaning business, Midwest Soft Wash, in Missouri. This dynamic duo share their inspiring journey from setting up their business 15 years ago to transitioning to large dealership car washing business, emphasizing the importance of value over pricing in the cleaning industry.

Prior to their stint in the SoftWash endeavor, hear about Rick’s experience as a concrete finisher and Jami’s as an insurance pre-inspection officer for affluent homes. The couple’s dive into entrepreneurship didn’t follow a planned path. Instead, it was simply a necessity that led to considerable success, attesting to their hard work and diligence.

This conversation provides valuable insights into scaling a business, dealing with risks, nurturing a family, and ushering in a rewarding future. Discover how Rick and Jami transitioned from concrete work and car washing to Soft Washing commercial structures and residential setups, all the while overcoming hurdles and tasting victory.

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