Danielle Russell has spent over a decade helping builders and remodelers grow through more strategic marketing. She’s seen how new technologies, and changing homeowner behavior, are transforming what it takes to stand out online.

In this conversation, Danielle covers a range of topics that, taken together, form a blueprint for building a stronger marketing foundation. Broader themes include the seismic shifts happening in search, what contractors can do to make their content rise above the noise, and how to use, rather than misuse, AI as part of a broader marketing strategy. On a more granular level, she strategies for pricing transparency on your website, how to make every click count, and the ideal marketing budget.

• How to calculate a marketing budget that drives consistent growth
• Mistakes to avoid when using AI to generate website or blog content
• How to design your website to convert visitors in two or three clicks
• Ways to use video to build credibility and connection with prospects
• How to structure your pricing online to attract the right clients

Listen to the episode to learn more.

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