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Content provided by Build Your Salon with Phil Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Build Your Salon with Phil Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Leaky Bucket Alert: Your Salon Has a Retention Problem

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Manage episode 497125881 series 1104820
Content provided by Build Your Salon with Phil Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Build Your Salon with Phil Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hello, hello, hello, my salon friend 👋

Think your biggest problem is getting new clients? Think again. If your marketing strategy is “post more on socials,” you’re probably missing the real leak in your salon: retention.

In this week’s episode, I’m lifting the lid on why growth without loyalty is a waste of your precious time and energy. I’ll walk you through the sneaky signs of a retention problem, the two reasons clients usually drift away, and how to build a client experience that keeps them coming back for more.

We’re talking:

  • Why high new client numbers might actually mean trouble
  • The rebooking mindset your team needs now
  • What inconsistent service is doing to your trust levels
  • How to use retention data (even if your software sucks at it)
  • When salon memberships might be your best next move

If your salon’s leaking clients and you’re tired of the hustle, let’s fix that!

Phil 💖

  continue reading

207 episodes

Artwork
iconShare
 
Manage episode 497125881 series 1104820
Content provided by Build Your Salon with Phil Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Build Your Salon with Phil Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Hello, hello, hello, my salon friend 👋

Think your biggest problem is getting new clients? Think again. If your marketing strategy is “post more on socials,” you’re probably missing the real leak in your salon: retention.

In this week’s episode, I’m lifting the lid on why growth without loyalty is a waste of your precious time and energy. I’ll walk you through the sneaky signs of a retention problem, the two reasons clients usually drift away, and how to build a client experience that keeps them coming back for more.

We’re talking:

  • Why high new client numbers might actually mean trouble
  • The rebooking mindset your team needs now
  • What inconsistent service is doing to your trust levels
  • How to use retention data (even if your software sucks at it)
  • When salon memberships might be your best next move

If your salon’s leaking clients and you’re tired of the hustle, let’s fix that!

Phil 💖

  continue reading

207 episodes

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