5 Reasons Your Brand Identity is Costing You Sales

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7d ago 8:19

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Let’s get one thing straight—your branding is not just about a cute logo or a pretty Instagram grid. If your product isn’t flying off the shelves (real or virtual), it’s time to look at what your brand is really saying.

In this juicy episode, I’m pulling back the curtain on why a misaligned brand identity could be the thing standing between you and consistent sales, dream stockists, and repeat customers who rave about you.

Here’s what you’ll learn:

The 5 subtle-but-critical ways your brand identity sells for you (or sabotages you)
How to fix weak visuals, inconsistent packaging, or low-vibe photos without a $10K rebrand
Why shelf space, booth layouts, and your Insta grid are prime real estate—and how to make yours irresistible
What your unboxing experience says about your values, and how to make it unforgettable (even on a budget)
How your brand voice (yep, even your captions and product descriptions) can seal the deal or confuse the heck out of your customers
Why confused branding attracts bargain hunters and ghosters—and how to start drawing in those aligned, loyal, full-price buyers instead

If you've ever felt like:

“Everyone says they love my product, but no one buys…”
“My visuals feel a little DIY but I don’t know how to upgrade.”
“I don’t want to discount anymore—I want to be seen as premium.”

Then this episode is your sign, your brand audit, and your next move—wrapped up in one.

This is also exactly why brand identity is one of the first things I help you get right inside my Roadmap to Profit program. Because once your brand is working for you… the rest gets a whole lot easier.

🎧 Listen now and learn how to realign your brand with clarity, confidence, and conversions—without starting from scratch.

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I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.

153 episodes

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