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CAC vs LTV - The 2 Numbers That Will Make or Break Your Business
Manage episode 493421067 series 3676470
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Are you spending too much to get new customers?
This talk helps business owners understand how to measure if they are spending too much to gain a customer.
It looks at:
- Why understanding your business is important for long-term success.
- What Cost of Customer Acquisition (CAC) means and how to calculate it.
- What Lifetime Value (LTV) means and how to calculate it.
- How to determine a good ratio between CAC and LTV.
- How to identify your ideal client and adjust your business model for higher LTV.
#businessowner #customeracquistion #lifetimevalue #smallbusiness #businesstips #marketing #coachdavid #yourfsmatrix
24 episodes
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