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CAC vs LTV - The 2 Numbers That Will Make or Break Your Business

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Manage episode 493421067 series 3676470
Content provided by David Potocki. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Potocki or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Are you spending too much to get new customers?

This talk helps business owners understand how to measure if they are spending too much to gain a customer.

It looks at:

- Why understanding your business is important for long-term success.

- What Cost of Customer Acquisition (CAC) means and how to calculate it.

- What Lifetime Value (LTV) means and how to calculate it.

- How to determine a good ratio between CAC and LTV.

- How to identify your ideal client and adjust your business model for higher LTV.

#businessowner #customeracquistion #lifetimevalue #smallbusiness #businesstips #marketing #coachdavid #yourfsmatrix

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 493421067 series 3676470
Content provided by David Potocki. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Potocki or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Are you spending too much to get new customers?

This talk helps business owners understand how to measure if they are spending too much to gain a customer.

It looks at:

- Why understanding your business is important for long-term success.

- What Cost of Customer Acquisition (CAC) means and how to calculate it.

- What Lifetime Value (LTV) means and how to calculate it.

- How to determine a good ratio between CAC and LTV.

- How to identify your ideal client and adjust your business model for higher LTV.

#businessowner #customeracquistion #lifetimevalue #smallbusiness #businesstips #marketing #coachdavid #yourfsmatrix

  continue reading

24 episodes

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