Discover how to effectively attract the right customers to your custom kitchen business. This episode provides insights on how to differentiate yourself in a crowded market by understanding your target audience.

Explore essential strategies such as identifying your ideal client avatar, speaking directly to their unique needs, and crafting a compelling message that resonates. Learn why avoiding generic marketing phrases and focusing on what truly matters to your audience can set you apart from competitors. Unique perspectives on how to position your services based on customer expectations will be shared, ensuring you approach potential clients the right way.