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Sant and Abel – how Sophie Lovejoy creates and manufactures luxury leisurewear, now selling on several continents

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Manage episode 480581727 series 2715585
Content provided by Helen Dalley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helen Dalley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Adelaide-born and raised Sophie Lovejoy jumped from being a well-paid TV producer into the precarious, fickle world of fashion, when she started out creating and then manufacturing cute boxer shorts to sell in her mum’s homewares store in Norwood, Adelaide. Fast forward a few years and Sophie took the plunge to move herself and her business to Los Angeles. Along the way she had transformed her brand Sant and Abel, into a luxury sleepwear and leisurewear fashion range that caught the eye of celebrities like the Kardashians and TV host Jimmy Fallon, who gave her brand the tick of approval by wearing her PJs, thereby helping catapult Sant and Abel to brand awareness and sales stardom in the biggest, juiciest clothing market in the world, the USA.

Hope you enjoy Sophie Lovejoy’s inspiring entrepreneurial story.

See omnystudio.com/listener for privacy information.

  continue reading

122 episodes

Artwork
iconShare
 
Manage episode 480581727 series 2715585
Content provided by Helen Dalley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helen Dalley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Adelaide-born and raised Sophie Lovejoy jumped from being a well-paid TV producer into the precarious, fickle world of fashion, when she started out creating and then manufacturing cute boxer shorts to sell in her mum’s homewares store in Norwood, Adelaide. Fast forward a few years and Sophie took the plunge to move herself and her business to Los Angeles. Along the way she had transformed her brand Sant and Abel, into a luxury sleepwear and leisurewear fashion range that caught the eye of celebrities like the Kardashians and TV host Jimmy Fallon, who gave her brand the tick of approval by wearing her PJs, thereby helping catapult Sant and Abel to brand awareness and sales stardom in the biggest, juiciest clothing market in the world, the USA.

Hope you enjoy Sophie Lovejoy’s inspiring entrepreneurial story.

See omnystudio.com/listener for privacy information.

  continue reading

122 episodes

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