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S02E3: How to think about your Customer Journey on Shopify

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Manage episode 517719688 series 3538691
Content provided by Ayesha Santos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ayesha Santos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we’re breaking down the real customer journey- the messy, human, non-linear path your buyers take before ever hitting “checkout.”

You’ll learn:
1. Why your customers aren’t walking a straight line through your funnel (and what to do instead)
2. How to build a site that meets buyers at every stage of their journey - from curious to convinced
3. The four key types of shoppers visiting your site right now - and what each one needs to move forward
4. How branding and UX work together to turn browsers into buyers and buyers into lifelong fans

If you’ve been wondering why your ICA or Ideal Customer Avatar isnt really helping move the needle for your product business or how to make your Shopify store feel like it gets your customer - this is your episode.

------------------------------------------------------

👉 Grab the free Shopify Leak Check Email Series

Links & Resources:

COME SAY HI :

  continue reading

12 episodes

Artwork
iconShare
 
Manage episode 517719688 series 3538691
Content provided by Ayesha Santos. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ayesha Santos or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we’re breaking down the real customer journey- the messy, human, non-linear path your buyers take before ever hitting “checkout.”

You’ll learn:
1. Why your customers aren’t walking a straight line through your funnel (and what to do instead)
2. How to build a site that meets buyers at every stage of their journey - from curious to convinced
3. The four key types of shoppers visiting your site right now - and what each one needs to move forward
4. How branding and UX work together to turn browsers into buyers and buyers into lifelong fans

If you’ve been wondering why your ICA or Ideal Customer Avatar isnt really helping move the needle for your product business or how to make your Shopify store feel like it gets your customer - this is your episode.

------------------------------------------------------

👉 Grab the free Shopify Leak Check Email Series

Links & Resources:

COME SAY HI :

  continue reading

12 episodes

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