Jeff Wraley, CEO and founder of Groundwork, is here to bring a unique perspective to the table, merging his contracting background with innovative software solutions to revolutionize the sales process for home service providers. In this episode of Build Boldly, host Pat Rodgers explores how Groundwork aims to streamline operations, reduce waste, and significantly enhance customer satisfaction by understanding and addressing consumer pain points.
Jeff and Pat discuss the challenges and opportunities of disrupting the residential trades market, emphasizing the shift towards digital interactions and the critical role of technology in adapting to the ‘Amazon effect’ of consumer expectations. They talk about the importance of speed and efficiency in sales, how Groundwork helps contractors qualify leads better, and the overall impact of digital solutions on customer experiences. Jeff also shares invaluable career advice, stressing the need to recognize the different phases of one’s career and understand the strategic game being played in the industry.
Tune in to gain insights on leveraging technology to not only meet but exceed customer expectations in home services, and learn how focusing on specific problems can lead to more effective solutions and business growth.

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