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Aidan Anderson - Shaping the Future of Design Media
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Aidan Anderson, the carpenter-turned-CEO who's put Australian design on the world map. As founder of The Local Project, Aidan's transformed his love for craftsmanship into a global platform that's become the go-to voice for authentic architecture and design storytelling.
What started with Aidan's hands-on background in furniture making has evolved into something massive - The Local Project now reaches international markets, including a serious presence across the States. But here's what makes Aidan different: he's never lost sight of celebrating genuine innovation and community connection. This conversation explores building authentic brands, scaling without losing soul, and why Australian design deserves global recognition.
Key Takeaways:
- Aidan Anderson emphasises the value of storytelling in design and how authentic narratives fuel The Local Project's growth.
- The strategic use of video content during the rise of digital media has been pivotal in expanding The Local Project’s reach and influence.
- Aidan's leadership is defined by fostering community, supporting other creatives, and maintaining precision and excellence in The Local Project’s productions.
- The U.S. expansion underscores the global appeal of Australian and New Zealand design, as recognised by international audiences.
- Aidan’s open embrace of AI showcases his commitment to innovation and efficiency, aiming to enhance team capabilities and business operations.
Notable Quotes:
- "I knew I wanted to create and pivot into the video world, but at the same time, like, video was so incredibly costly."
- "Audiences can pick up on authenticity and as soon as you start bending it, it's when you lose a lot of brand loyalty and audience trust."
- "The beauty of the content we do, it's raw, authentic, it's beautifully produced, but it is of a home and AI can't replicate that."
- "Build Beautiful to me just kind of feels like, just stay true to yourself. Design what you love for you, with you, for your family."
- "You need to sell the vision and the dream and use that as your vessel."
Resources:
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To get in touch with Build Beautiful or to follow us head to our socials:
on Instagram
on Facebook
on LinkedIn
If you'd like to be on the podcast, or want to collaborate with Build Beautiful feel free to contact us on [email protected].
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