How to Recession-Proof Your Business with Data, Intuition, and Heart — A Conversation with Tina Wells
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What if the secret to thriving in business—especially in uncertain times—wasn’t about hustling harder, but reading the data, trusting your instincts, and falling back in love with your customer?
🚧 Too many ambitious women hit a ceiling because they’re running brilliant businesses built on outdated foundations—chasing algorithms, ignoring warning signs, or losing sight of why they started in the first place.
🔑 In this conversation with powerhouse marketer and entrepreneur Tina Wells, we unpack how to navigate tough seasons (like a looming recession) with clarity, creativity, and grounded confidence. Tina shares how she built her first company at 16, became a leading voice in marketing, and used both intuition and analytics to launch seven-figure brands—all without losing herself in the noise.
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:
✅ How to recession-proof your business by mastering product–market fit and staying obsessed with your customer.
✅ Why data and intuition are your ultimate power duo for bold, aligned decision-making.
✅ The rituals, mindset, and grounding practices that keep you centered while scaling with ease.
Tina Wells is a renowned thought leader in the retail and marketing industries. She is the founder and CEO of Wellspring Studio, a consultancy dedicated to empowering underrepresented founders, from concept to product launch. Before Wellspring, Wells honed her skills for five years, developing and introducing products and brands exclusively at Target stores. She is the author of over 20 books, including series The Zee Files, Honest June, and the Stitch Clique, as well as the Elevation Approach book and workbook. In 2021, Wells was inducted into the American Advertising Foundation’s Hall of Achievement. She is a 2017 Henry Crown Fellowship class member within the Aspen Global Leadership Network.
To learn more about Tina, visit www.tinawells.com.
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