Cyrus Mewawalla, head of thematic intelligence at GlobalData explains what the future looks like for GenAI and how it won't take as long as you might imagine for AI to present with 100% accuracy, to be a sentient being with a conscience that's at least as intelligent as a human being. And that's when the future of the human race could be under threat. In terms of the immediate future, Mewawalla looks at how GenAI is already impact every segment of the media and entertainment industry, and how it's evolving fast, improving ten fold every 12 months. This short podcast makes compelling listening. It was recorded at the AI Creative Summit, held at BFI Southbank, London towards the end of 2023.