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Content provided by Salena Knight | Retail & Ecommerce Growth Strategist and Salena Knight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salena Knight | Retail & Ecommerce Growth Strategist and Salena Knight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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When Should You Spend MORE Money To Get a Customer?

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Manage episode 493691361 series 3019473
Content provided by Salena Knight | Retail & Ecommerce Growth Strategist and Salena Knight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salena Knight | Retail & Ecommerce Growth Strategist and Salena Knight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When my house insurance doubled, I realized most retailers are stuck in transaction tunnel vision—treating customers like one-night stands instead of building lifetime relationships.

This episode breaks down the Customer Lifetime Value formula that separates genius marketers from those throwing money at the wall. Discover why a $30 customer can be worth $1,380 over time, and learn three strategies to increase CLV immediately.

You'll Learn:

  • The simple CLV formula (no PhD required)
  • Why understanding CLV transforms your marketing spend
  • How to identify your most valuable customer segments
  • Three concrete strategies to boost lifetime value

Stop chasing quick wins and start building profitable long-term relationships. When you know each customer's true worth, you can invest like a genius while competitors can't compete.

  continue reading

574 episodes

Artwork
iconShare
 
Manage episode 493691361 series 3019473
Content provided by Salena Knight | Retail & Ecommerce Growth Strategist and Salena Knight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salena Knight | Retail & Ecommerce Growth Strategist and Salena Knight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

When my house insurance doubled, I realized most retailers are stuck in transaction tunnel vision—treating customers like one-night stands instead of building lifetime relationships.

This episode breaks down the Customer Lifetime Value formula that separates genius marketers from those throwing money at the wall. Discover why a $30 customer can be worth $1,380 over time, and learn three strategies to increase CLV immediately.

You'll Learn:

  • The simple CLV formula (no PhD required)
  • Why understanding CLV transforms your marketing spend
  • How to identify your most valuable customer segments
  • Three concrete strategies to boost lifetime value

Stop chasing quick wins and start building profitable long-term relationships. When you know each customer's true worth, you can invest like a genius while competitors can't compete.

  continue reading

574 episodes

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