The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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5 Key Steps for a Successful Company Branding Process
MP3•Episode home
Manage episode 199977507 series 1583970
Content provided by Brilliant Branding and Tungsten Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant Branding and Tungsten Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this information packed episode, we share how to structure the company branding process to keep it on point, on track and on target. Specifically we address the common pitfalls and the best practices to getting the results you want from your company naming or company rebanding process. These include... >> Determining your primary pain points >> Assembling your decision making team >> Identifying your company branding criteria >> Deciding on the need for outside branding expertise >> Determining the winning brand name and implementing the brand The company branding process doesn't have to be daunting. By following these proven brand naming strategies, you can obtain a solid outcome that communicates the exact attributes you want from your brand. Be sure to also download our pdf by the same name at TungstenBranding.com, by going to Insights in the top navigation. This workbook style pdf will help guide you in the process and answer any questions you may have when branding your new company.
…
continue reading
36 episodes
MP3•Episode home
Manage episode 199977507 series 1583970
Content provided by Brilliant Branding and Tungsten Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brilliant Branding and Tungsten Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this information packed episode, we share how to structure the company branding process to keep it on point, on track and on target. Specifically we address the common pitfalls and the best practices to getting the results you want from your company naming or company rebanding process. These include... >> Determining your primary pain points >> Assembling your decision making team >> Identifying your company branding criteria >> Deciding on the need for outside branding expertise >> Determining the winning brand name and implementing the brand The company branding process doesn't have to be daunting. By following these proven brand naming strategies, you can obtain a solid outcome that communicates the exact attributes you want from your brand. Be sure to also download our pdf by the same name at TungstenBranding.com, by going to Insights in the top navigation. This workbook style pdf will help guide you in the process and answer any questions you may have when branding your new company.
…
continue reading
36 episodes
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