Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Eric Glazer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Glazer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Lights, Camera, Adherence: Using Stories to Drive Star Ratings

1:01:04
 
Share
 

Manage episode 499837597 series 2556560
Content provided by Eric Glazer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Glazer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

With adherence measures playing a major role in Star Ratings, Medicare Advantage plans are rethinking how they engage members—moving beyond transactional reminders to personalized, story-driven content that inspires real behavior change.

In this episode, leaders from Zing Health, Horizon Blue Cross Blue Shield of New Jersey, and SmartStory share how they're using storytelling, data, and behavioral insights to:

  • Improve medication adherence and close gaps at scale

  • Design culturally relevant, human-centered messaging

  • Translate member engagement into measurable Star Rating gains

  • Avoid common pitfalls in content strategy and execution

Whether you lead pharmacy, Stars strategy, or member engagement, this discussion offers actionable insights to improve performance heading into the 2026 Star Ratings year.

Download the Episode Guide: Get key takeaways and expert highlights to help you apply lessons from the episode. Download here.

here. Thank you to SmartStory for supporting this episode. SmartStory delivers secure, app-like digital experiences that help health plans improve medication adherence, member satisfaction, and quality performance—without requiring downloads or logins. Learn more at https://www.smartstory.com/

How to Engage: Chat with Us: Share your thoughts with Producer Vekonda Luangaphay at [email protected]

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 499837597 series 2556560
Content provided by Eric Glazer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Glazer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

With adherence measures playing a major role in Star Ratings, Medicare Advantage plans are rethinking how they engage members—moving beyond transactional reminders to personalized, story-driven content that inspires real behavior change.

In this episode, leaders from Zing Health, Horizon Blue Cross Blue Shield of New Jersey, and SmartStory share how they're using storytelling, data, and behavioral insights to:

  • Improve medication adherence and close gaps at scale

  • Design culturally relevant, human-centered messaging

  • Translate member engagement into measurable Star Rating gains

  • Avoid common pitfalls in content strategy and execution

Whether you lead pharmacy, Stars strategy, or member engagement, this discussion offers actionable insights to improve performance heading into the 2026 Star Ratings year.

Download the Episode Guide: Get key takeaways and expert highlights to help you apply lessons from the episode. Download here.

here. Thank you to SmartStory for supporting this episode. SmartStory delivers secure, app-like digital experiences that help health plans improve medication adherence, member satisfaction, and quality performance—without requiring downloads or logins. Learn more at https://www.smartstory.com/

How to Engage: Chat with Us: Share your thoughts with Producer Vekonda Luangaphay at [email protected]

  continue reading

100 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play