2024 has been called the year of democracy. It is estimated that more voters than ever in history will head to the polls this year. Democratic elections are happening in at least 64 countries plus the European Union—representing a combined population of about half of the people in the world.

At the time of recording, Canada is not facing a national election, but that may change at any point. Beyond the policies and leaders’ debates, the other thing that goes along with elections is polling. But while polling is a critical element of understanding how elections are shaping up, not all polls are created equally.

To help us understand the ins and outs and wins and losses for public opinion polling is Executive Vice President of Leger, Sebastien Dallaire.
In this episode, Sebastien shares his perspective on the state of public opinion polling today, where he sees the industry going in the future and how changes in telecommunications and citizen habits are impacting public opinion polling.
About our guest:
Sébastien Dallaire is Executive Vice President at Léger, the largest Canadian-owned public opinion research firm. With over twenty-five years of experience in public opinion research, Sébastien is one of Canada’s leading experts when it comes to understanding citizens' and voters' attitudes and behaviours. A seasoned presenter and panelist, he has covered elections on CTV and Global News networks and is Léger’s main bilingual spokesperson for North America.
Additional resources:

• www.leger360.com
• https://www.conferenceboard.ca/focus-areas/canadian-economics/