Note : This is a re-release of an episode that was initially released at Groundbreakers.

"Nobody replied to our cold emails. So we started showing up at construction sites with pizza boxes - that worked."

In today's episode, we had Maria Davidson, CEO of Kojo, share how she built a construction tech company now valued at $275M.

A former VC with no construction background, Maria's story of building a procurement platform used by 500+ trade contractors offers valuable lessons for anyone trying to break into a traditional industry.

Tune in to find out about:

✅ Why being an industry outsider became her strength

✅ How delivering pizzas led to their first customers

✅ The metrics VCs actually care about at each funding stage

✅ Managing hypergrowth from 0 to 125 employees

Want to learn how Maria turned rejection into a $275M company? Listen to the full episode