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90% of Sales Demos Fail - Closing $1M Deals with Mutual Action Plans & Multi-Threading Secret to Accelerate Sales Cycles

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Manage episode 483872903 series 3481938
Content provided by Bricks And Bytes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bricks And Bytes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

"Elite sales leaders don't just hire sellers - they hire 'pirates and romantics' who can thrive in chaos when everything's broken."

In today's episode of Bricks & Bytes, we had Scotland Foss, who helped build PlanGrid before its $1B acquisition by Autodesk. Scotland shared his proven playbook for construction tech go-to-market success from his journey across multiple ventures.

Tune in to find out about:

✅ Why product-market fit must come before hiring salespeople

✅ The power of "mutual action plans" in closing complex deals

✅ How PlanGrid's freemium strategy created viral adoption on job sites

✅ Why unlimited user pricing models work better than per-seat in construction

✅ How a 90-second video convinced a CEO to take a 2-hour meeting

Listen now on Spotify to hear Scotland's insights on building successful construction tech sales organizations in challenging market conditions.

  continue reading

197 episodes

Artwork
iconShare
 
Manage episode 483872903 series 3481938
Content provided by Bricks And Bytes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bricks And Bytes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

"Elite sales leaders don't just hire sellers - they hire 'pirates and romantics' who can thrive in chaos when everything's broken."

In today's episode of Bricks & Bytes, we had Scotland Foss, who helped build PlanGrid before its $1B acquisition by Autodesk. Scotland shared his proven playbook for construction tech go-to-market success from his journey across multiple ventures.

Tune in to find out about:

✅ Why product-market fit must come before hiring salespeople

✅ The power of "mutual action plans" in closing complex deals

✅ How PlanGrid's freemium strategy created viral adoption on job sites

✅ Why unlimited user pricing models work better than per-seat in construction

✅ How a 90-second video convinced a CEO to take a 2-hour meeting

Listen now on Spotify to hear Scotland's insights on building successful construction tech sales organizations in challenging market conditions.

  continue reading

197 episodes

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