"AI can create decent poetry way before it can deal with engineering work."

This blew my mind during our conversation with Francesco Iorio, CEO of Augmenta.

The construction industry is facing a massive problem. The gap between what technology can do and how we actually build is bigger than almost any other field.

Francesco shared how his team is tackling electrical design automation - one of the most complex problems in construction. They're not just speeding up workflows. They're completely rethinking how buildings get designed.

In today's episode of Bricks and Bytes, we had Francesco and we got to learn about why electrical design is so complicated, how AI misconceptions are holding back the industry, and why automation is the only path to sustainable building design... and many more!

Tune in to find out about:

✅ Why recreating software like Revit costs over 500 million dollars

✅ How labor shortage is driving construction tech innovation ✅ Why error-free design is still years away but getting closer

✅ How automation will change construction contracts and insurance

Listen now on Spotify and join the conversation about the future of construction technology.

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Chapters

00:00 Intro

02:45 Introduction to Generative Design in AEC

07:51 Francesco Iorio's Background and Journey

12:33 Identifying the Need for Augmentor

17:31 The Evolution of Augmentor's Focus

22:41 Challenges in Electrical Design

27:39 Augmentor's Current Capabilities and Future Goals

33:02 Addressing Labor Shortages in Electrical Design

35:23 Funding Journey and Investor Conviction

39:05 Sustainability and Automation in Design

41:49 Integration Challenges in AEC Solutions

45:18 The Quest for Error-Free Design

50:33 AI's Role in Generative Design

54:46 Customer Engagement and Sales Strategies

59:13 Demographics of Early Adopters

01:02:49 Future Expansion Beyond Electrical Design