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🔹 Episode Summary:
This week on Breakthrough with Coach B, I’m joined by my longtime collaborator and social media partner, Katie Dempsey of Brand Ambition. Since January 2022, Katie and I have been working together to keep my content consistent, customized, and aligned with who I am as a real estate coach and entrepreneur. In this episode, we’re pulling back the curtain on what it really looks like to hand off your social media—and how to do it without losing your voice in the process.

Katie shares her journey from wellness centre marketing coordinator to agency founder, working with clients (40–60% of them REALTORS®!) who are ready to get serious about their online presence. We get into camera confidence, systems that save your sanity, and the mindset shift you need to make before hiring a social media manager. If you've ever felt stuck between “I should post more” and “I don’t want to look like a narcissist”… this one’s for you.

🔹 What You’ll Learn in This Episode:
✅ Why “letting go” of your social media doesn’t mean losing control
✅ The #1 mistake people make when hiring a social media manager
✅ Why content strategy has to be built with you—not just for you
✅ Tips to baby-step your way into video without cringing
✅ How Brand Ambition creates content that’s 100% custom and never cookie-cutter
✅ The difference between posting to stay visible and posting with a purpose
✅ The surprising types of content that perform best (hint: it’s not always you talking to camera)

🔹 Bumper Sticker Worthy Quotes:
💡 "The biggest mistake people make when hiring a social media manager is that they think it’s set it and forget it." – Braden Wheatcroft
💡 "Your brand is a living, breathing thing that changes as your business evolves." – Katie Dempsey
💡 "If you don’t feel confident doing your own social media, you may not feel confident having someone manage your social media either." – Katie Dempsey
💡 "Document, don’t create." – Gary Vee

🔹 Resources & Free Downloads:

• 💻Check out Brand Ambition’s website to explore resources and workshops (hint: Social Media For Realtors may be a good start!)
• 📚Read the Blog Post - Discover which level you’re at in the social media game, and how to hit that next tier without creating cringeworthy content.

🔹 Next Steps:
✅ Start by uploading something—even if it’s your dog in a sunbeam
✅ Experiment with Reels and carousels—especially if you’re still stuck on static posts

✅ Subscribe to my email list for more real-world strategies and inspiring convos like this one

✅ Give Brand Ambition a follow over on Instagram

🔹 Connect with Us:
🌎 Website: BradenWheatcroft.com
📱 Instagram: @bradenwheatcroft
📩 Email: [email protected]