Have you ever wondered how building trust can set you apart in a commoditized financial sector? You can transform your practice with trust-based selling.

In this episode, Jack Martin speaks with Ari Galper, a renowned authority in trust-based selling. Ari shares his revolutionary approach, the “One Call Sale,” and how it compresses the sales cycle by building immediate trust with clients. Ari dives deep into understanding why trust, rather than just offering traditional value, is now the key focus for advisors. By shifting focus from selling to truly understanding client needs, advisors can create impactful and lasting client relationships.

Ari discusses:

• (02:48) The changing landscape of trust in financial advising
• (04:22) The commoditization of financial advisory services
• (07:41) The crucial shift from being a ‘financial advisor’ to a ‘financial doctor’
• (11:55) How to unpack the layers of ‘cost of inaction’ with clients
• (20:13) Transforming marketing strategies from broad funnels to targeted cylinders
• (23:35) Building trust and creating quick emotional connections with clients
• And more

Don’t miss this opportunity to learn how trust can be your differentiator in a crowded marketplace. Tune in to harness insights that can elevate your practice to a new level.

Resources:

• Winning at the Intersection of Annuities and Wealth Management
• The Trust Book
• Transcript

Connect With Ari Galper:

• Ari Galper
• LinkedIn: Ari Galper

Connect with Jack Martin:

• LinkedIn: Jack Martin
• InsurMark
• Contact Form

About Ari Galper:
Ari Galper is the world’s number-one authority on trust-based selling and has been featured in CEO Magazine, Forbes, INC Magazine, SkyNews and the Financial Advisor Review. As trust becomes the most important currency in the new economy, the act of selling as a dehumanizing experience, with endless “chasing” and multiple steps, has been completely reinvented and anchored in the timeless values of integrity and trust through Trust-Based Selling.