Wake up, media buyers—irrelevance is stalking you! In this episode, dive into the mind of a Hall of Fame strategist who’s mastered staying ahead in a chaotic industry. Discover why change sucks but irrelevance kills, how to evolve without losing your roots, the power of curiosity in an AI-driven world, and what it takes to stay indispensable in your career. Packed with insights from a 37-year veteran turned self-employed visionary, this conversation will jolt enterprise advertising pros into action. Tune in to Breaking Through the Mayhem with host Adam Katz and guest Rishad Tobaccowala for a no-filter take on thriving amid disruption.

To learn more about Rishad, visit rishadtobaccowala.com. You can also find Rishad's book, Rethinking Work, here on BulkBooks or on Amazon, along with his other books.