Selling into education institutions—whether K–12 or higher ed—isn’t just about having a great product.

It’s about understanding how those institutions work: how decisions are made, what roadblocks slow things down, and how to position yourself as a trusted partner—not just another vendor.

In this special live episode recorded at IFE in Monterrey, Mexico, I sit down with Michael Fung, Executive Director of the Institute for the Future of Education at Tecnológico de Monterrey, to break down:

• Why so many education companies fail when selling into schools and universities.
• How to align your messaging with how institutional buyers think.
• Why confidence and clarity matter more than features and flash.
• The power of understanding governance, policy, and internal processes before you pitch.
• Global and local opportunities in education—whether you're working in underserved markets like Latin America or navigating school districts in the U.S., speaking the language of decision-makers is key.

Michael’s experience in education policy, innovation, and navigating complex institutions is a masterclass in how to sell smarter, not harder.

🎯 Even if you typically sell only to universities or only to K–12 schools, the strategies we explore in this episode apply across the board. Institutions may vary, but the approach to building trust and gaining traction is universal.

🎯 If you’ve ever walked into a district meeting or university pitch and felt like you weren’t speaking their language—this episode is for you.

Want traction? Stop selling. Start positioning yourself and listening.

#EdSales #EducationBusiness #LeadGeneration #InstitutionalSales #MessagingStrategy #BreakingTheGrade