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VML on Creativity with Manuel Bordé, Redefining Creativity in Commerce

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Manage episode 486779350 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to VML on Creativity, a special series from Breaking and Entering Advertising. Each episode pulls back the curtain on VML and explores how creativity takes shape across categories and global offices. From health to commerce to entertainment, this is how creativity pushes brands forward today.

In this episode, we sit down with Manuel Bordé, Global Chief Creative Officer of Commerce at VML, to explore what creativity looks like at the intersection of storytelling and selling. Manuel shares how modern commerce is about more than driving conversions - it’s about building brand equity and emotional connection in the moments that matter.

We dive into standout examples like The Kleenex® Score, an emotional rating system on IMDb that lets viewers buy tissues mid-tears, and Name This OREO, a gamified mobile experience born from a viral trend that turned OREO’s iconic structure into an entirely new brand language. Manuel breaks down how creativity can transform transactional moments into powerful, playful expressions of brand purpose - and how commerce, when done right, is culture.

Creative Work Mentioned in This Episode:

Kleenex® - The Kleenex® Score: https://www.vml.com/work/the-kleenex-score OREO

Name This OREO: https://www.vml.com/work/name-this-oreo

Hosted by Geno Schellenberger, Founder of Breaking and Entering Media.

Follow, rate, and share the podcast to keep learning from today’s top creative minds.

Connect with Manuel: https://www.linkedin.com/in/manuelborde/

Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

  continue reading

461 episodes

Artwork
iconShare
 
Manage episode 486779350 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to VML on Creativity, a special series from Breaking and Entering Advertising. Each episode pulls back the curtain on VML and explores how creativity takes shape across categories and global offices. From health to commerce to entertainment, this is how creativity pushes brands forward today.

In this episode, we sit down with Manuel Bordé, Global Chief Creative Officer of Commerce at VML, to explore what creativity looks like at the intersection of storytelling and selling. Manuel shares how modern commerce is about more than driving conversions - it’s about building brand equity and emotional connection in the moments that matter.

We dive into standout examples like The Kleenex® Score, an emotional rating system on IMDb that lets viewers buy tissues mid-tears, and Name This OREO, a gamified mobile experience born from a viral trend that turned OREO’s iconic structure into an entirely new brand language. Manuel breaks down how creativity can transform transactional moments into powerful, playful expressions of brand purpose - and how commerce, when done right, is culture.

Creative Work Mentioned in This Episode:

Kleenex® - The Kleenex® Score: https://www.vml.com/work/the-kleenex-score OREO

Name This OREO: https://www.vml.com/work/name-this-oreo

Hosted by Geno Schellenberger, Founder of Breaking and Entering Media.

Follow, rate, and share the podcast to keep learning from today’s top creative minds.

Connect with Manuel: https://www.linkedin.com/in/manuelborde/

Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

  continue reading

461 episodes

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