In this episode, host Matt Medeiros sits down with Jonathan Jernigan to discuss the critical role of client services in building a successful business—and how that focus supports content creation and product development. Jonathan shares his journey from creating WordPress tutorials and coaching content to launching his own digital products, including premium courses and his popular calendar plugin, PyCalendar.

Throughout the conversation, Jonathan explains how being selective with projects and smartly managing his time (especially now as a parent) has helped him serve clients better while simultaneously nurturing his content and product offerings. He also discusses the evolution of his agency work—from using Gravity Forms for transforming traditional paper forms into digital solutions to setting pricing milestones that recognized his true value.

Additionally, the episode touches on his early experiments with YouTube, the importance of building trust through authentic, personal content, and his thoughts on the current AI hype in the WordPress ecosystem.